Distracted driving can be fatal and can be fixed

Cell phone on the road

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  • The Kiefer Foundation’s simple message: “When you’re behind the wheel, put your phones away and just drive.”
  • About 94% of people realize distracted driving is dangerous, yet more than 84% admit they do it anyway.
  • Hands Free USA is promoting enforceable legislation in all 50 states that would make carrying a mobile device while driving a car an essential crime.

    September 19 is a very painful memory for me and my family. It was six years ago this month when my son Mitchell was hit and killed by a distracted driver during his first month at Michigan State University.

    In the months following Mitchell’s death, we established Kiefer Foundation With a mission to put an end to distracted driving and all injuries and deaths associated with it. As we set out on our journey, we quickly learned that we were not alone in this battle. Official statistics indicate that 10 people are killed every day in this country Distracted driversbut it is also well understood that this number has not been flagrantly reported.

    In fact, we think the number is close to 50 people killed every day by distracted drivers.

    Imagine 50 families every day going through the pain of a tragic loss of a son, daughter, husband or wife. Imagine now that it might be tomorrow for you lovable. As much as we worked hard to honor Mitchell’s life by putting an end to it Distracted driving, the fact remains that – in the six years since we lost Mitchell – more than 8 million people have been killed on the roads worldwide due to car crashes. In the United States, approximately 40,000 people are killed each year on the roads, and deaths are dramatically rising.

    We know that 94% of car accidents are the result of some kind of human error and most of them are caused by speeding, poor driving, and distracted driving. Over the past several decades, the increased emphasis on drunken and impaired driving has led to some improvement. But in recent years, the increasing incidence of distracted driving and speeding has offset these gains.

    It is time for a bolder approach to this global pandemic. we created Kiefer Foundation To focus on three pillars to do just that: awareness, technology and legislation. We consider this a logical approach to putting an end to distracted driving.

    Awareness: “Just Drive”

    With the strong support of many of our partners, we launched our global “Just Drive” campaign with a simple message: “When you’re behind the wheel, put your phones away and Just Drive.” We have leveraged social media, news media, and youth education to raise awareness levels about the dangers of distracted driving.

    Unfortunately, the data shows that 94% of people are aware of it Distracted driving is dangerousHowever, more than 84% admit that they do it anyway. We want to make distracted driving as socially unacceptable as drinking, driving or smoking in public places.

    Just drive the challenge Mary Barra Tom Brady

    Kiefer Foundation


    Technology – especially the use of mobile phones – has contributed to a lot of Increase distraction while drivingbut we also believe technology can be a part of solution. If drivers must stay connected, there are several options that allow drivers to communicate safely while driving:

    • Current technology, such as Do Not Disturb Mode and Safe Drive Mode, helps drivers by alerting their contacts that they are unable to respond to messages because they are driving.
      • When it’s required to be connected, tools like Apple CarPlay and Android Auto allow drivers to focus on the road, listen to messages from their contacts, and respond verbally.
        • We also encourage drivers to download and use safe driving applications such as Safe Driver, which monitors driving behavior and encourages safe driving. Many drivers save up to 30% on car insurance by downloading and using these apps. These apps can save drivers money, while also saving lives.

          From now on, technology that monitors driver facial features such as sleepy eyes, yawning, laughter, speaking and direction of sight can provide feedback when the driver is not focusing on the critical task at hand.

          In some countries, fixed traffic cameras have been implemented to monitor and even ticket drivers with mobile phones or not using seat belts. These tools can dramatically change behavior and reduce accidents and associated deaths Distracted driving.

          hands free us map

          Kiefer Foundation


          legislation It plays an important role in helping to change the behavior associated with distracted driving. Strict laws have already reduced drunk driving accidents and deaths. These laws also had a significant impact on social behavior.

          Mitchell Kiefer

          Mitchell Kiefer.

          Kiefer Foundation

          We believe that distracted driving laws can also be very effective in reducing accidents and fatalities. hands free legislation Bans on carrying a mobile device while driving have been implemented in 24 states in the United States, and it has already been shown to be effective in reducing accidents and deaths associated with cell phone use.

          Through a program we refer to as “Hands Free USA”, we promote action and action legislation It was passed in all 50 states that would make it a basic crime to carry a mobile device while driving.

          What can you do?

          Think about your latest engine. Have you seen anyone break out hard when they look from their phone to see traffic has stopped?

          Have you seen anyone stop at the green light, unaware that the light has changed because they were looking at their phone? Has anyone veered in your lane because they texted or emailed they felt they couldn’t wait until they weren’t driving?

          Steve Kiefer

          Steve Kiefer.

          General motors

          Please understand that any of these events could have taken a life for you Baby. It is high time that we all realize the seriousness of this deadly behavior and take action to eradicate it Distracted driving And bring our loved ones home safely every day.

          For more information, please visit the website Mkiefer.org.

          Steve Kiefer led GM’s international operations until he retired earlier this year to focus on his mission to end distracted driving.

          How important is it to be connected while driving? Have you had brushes with dispersed actuators? Please comment below.

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