HCP Social Media Ads Blog Series: AR vs. VR

As we approach the holiday season, advertisers are looking for new ways to stand up to consumers on social media. We’ve all seen and used the regular ad formats (single image, carousel with multiple images, video, etc.) on at least the three major platforms (Meta, Twitter and LinkedIn). (And if you are not using these … Read more

Opinion: Mark Zuckerberg’s massive bet on virtual reality is about to meet actual reality, and it won’t be pretty

Mark Zuckerberg is targeting corporate users with Meta Platforms Inc’s expensive new virtual reality headset. Even if the Meta Quest Pro manages to attract remote workers, the timing couldn’t be worse. In a keynote speech at the META, -1.54% Annual Developers Conference Tuesday, Zuckerberg unveils its latest VR headset at a whopping $1,499It is scheduled … Read more

Defining the Metaverse and the future of physical and digital brands

By Christos Makrides The metaverse economy could be $8 to $13 trillion total addressable market by 2030 with a wide range of use cases across sectors, according to To the 2020 report by Citibank. Most metaverse experiences apps have been directed largely around entertainment, such as virtual concerts or concerts, but several leading academic institutions … Read more